Why If You Are Rich, You're Gonna Need Some Caller ID

So it's like this. Bill Lively, president and CEO of the North Texas Super Bowl 45 Host Committee, has this insane amount of money to raise. Like, $30 million. 

And he and the rest of the committee members have been hitting the bricks for several months now. And they're really leaving no wealthy person unturned. Because $30 million is a lot of money. I know, because I have nowhere near $30 million. 

Now, before I talk about the Super Bowl, I need to tell a story. A few years ago, I was working at an IPTV company that was trying to branch out to cover sports (for some reason) and entertainment in addition to the stock market. I was charged with getting our newly-minted sports guy credentials with the various teams.